Deena’s Creative Corner: iNSD ’14 Edition

Welcome over to my little creative corner. Thanks for stopping by! I had so much fun in my last iNSD blog post sharing a little about my creative process, I am giving you another peek into how my designs come to be.

This collection started with the mindset of designing a sweet, colorful, and whimsical collection of birds, trees, and florals. When I want whimsy, starting with doodles and sketches is the way for me to go. So, with my graph paper notebook and a pencil I began sketching my little forest of birds chirping, flowers blooming, and trees for nesting.


Once I have the right feel with my doodles, I take a photo (just a quick click with my phone camera and upload to my computer…thank you Dropbox!)

This next part is where some Illustrator know-how comes in. With the Illustrator pen tool, I follow my sketch getting all the cute little turns and curves that keep that whimsical look. This a time consuming process, but worth it in the end to have a vectorized image that can be used in many different designs.

Here is my floral sketch:


I tried lots of different florals to get this one right.


Once I design something, I step back from it for a bit, then try to look at it with “fresh eyes”. I usually know right off when something isn’t sitting right with the print.

This print had a couple flowers that just didn’t flow for me. Here what my Inner Art Director Voice was saying to me:

drutter_rootsandwingsfloralWell, I must say my Inner Art Director got this one right! This floral print was what I like to call a “triple dip”. I was able to license this print 3 different ways: digital collection, fabric (coming Fall 2014), and scrapbook paper (coming Fall 2014).drutter_rootsandwings_floral usesThanks for stopping by! I hope you will check out some great discounts.

And just in case you didn’t know… today’s the start of iNSD celebrations! The whole store is 35% off.


Now on to the goodies…


The Pixel&Co Designers and Friends have come up with an amazing collab, Bermuda Triangle, that you can get for free. All you need to do is start get a code from each person on the hop, add the collab to your cart, enter the code from the hop and it’s yours! Make sure to start at the beginning, with the P&Co blog, and enter to code in the same order.

Amber Shaw
Deena Rutter <—You are here!
Kelleigh Ratzlaff Designs
Scotty Girl Design
Digital Scrapbook Ingredients
Karla Dudley
Amber Morrison
Anita Designs
Sabrina’s Creations
Celeste Knight
Happy Box
Laura Passage
Simply Tiffany Studios
Gennifer Bursett

My letter:

idsd secret letter

Make sure to hop on over to Kelleigh’s blog now.  BTW- The blog hop coupon is only valid for one month. Don’t delay!

26 Replies to “Deena’s Creative Corner: iNSD ’14 Edition”

  1. Your doodles are soooo awesome and adorable Deena! I love them! You are crazy talented! Thanks so much for your part of this collab!! <3 <3

  2. i have always been curious about this process: dreaming into product. thank you for sharing how you do this; i enjoyed learning about this. congrats on the ‘triple dip.’ that is awesome!

    1. Hi Sarah,
      I think everyone’s process is different. This is the best way I have found to get my imagination into something others like and can use. Glad you enjoyed!

  3. I’ve always wondered how designers create their artwork. That was so interesting! Thanks for allowing me a peek into the process.

    The Bermuda kit is just wonderful! Thank you! (all)

    1. Carol Lou, I am always glad when people like you stop, enjoy, and say thanks! Have a great weekend and enjoy that awesome HUGE Bermuda kit.

  4. Thanks so much for sharing part of your design process. I enjoy design but often find myself sitting and starting at a blank screen. The paper first process is interesting. And congrats on your triple! I sew as well and will keep and eye out for your design. ~Shellie

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